Discuss the values and attitudes of Chouinard and the Patagonia Essay

Discuss the values and attitudes of Chouinard and the Patagonia familiarity and how the companys perfomance is being affected - Essay ExampleHowever, Yvon Chouinard looks at it differently. He is a green business premier. Casey (2007, p. 1) looks at the case of green business in through the works of Yvon Chouinard and probed how he became so influential. His secret to conquest is putting Earth first, questioning growth, ignoring fashion, making goods that dont break or wear out, telling customers to buy less, discontinuing his suffer profitable products and giving away part of his earnings. Chouinards intention was to prove that business can make a profit without losing its soul.Refinements of the traditional way of manufacturing clothes are constantly done in Patagonia. His aim is to smash a sustainable initiative which practically shows in how he initiates change continually in their products. some(prenominal) Chouinard thinks is better, they experiment on it and later on find that they indeed discover something better than the usual. It seems that gambling sometimes proved to be beneficial. Let alone the success and the influence that the company advanced against its competitors. The green agendas stain is not on making money, rather to focus on the right things to do. Lets take the instance of the cotton.